FoundationsAI

    Stop Losing Leads. Start Winning Clients.

    Your CRM, email, texts, booking calendar, social scheduler and website in one place. Every enquiry followed up, booked and tracked without you chasing all day.

    Book a demo
    5.0 on Google from 14 reviews No contract on Starter & Pro 24/7 human support

    Based in Lymington. Working with service businesses across the New Forest and remotely with the rest of the UK.

    Most Service Businesses Don't Have a Lead Problem. They Have a Follow-Up Problem.

    If you're spending money on ads, directories, or referrals, you've probably got enough enquiries. The problem is what happens next:

    Before
    • Enquiries come in then go quiet because no-one has time to chase properly.
    • Calls are missed during busy periods and never fully recovered.
    • Leads sit in inboxes, WhatsApp threads, or spreadsheets with no clear next action.
    After
    • One inbox for every phone call, email, form and message.
    • Instant automated replies to every enquiry, the moment it lands.
    • Every lead in one clear pipeline: booked, nurtured or won.

    This isn't a failure of effort. It's a failure of systems.

    5.0 on Google from 14 reviews
    I can't thank Dan enough for his support in helping me with this! Foundations literally does everything.
    SB

    Stephanie Batey
    Google review

    I can literally manage most of everything from one tab now.
    TO

    Tom Omalley
    Google review

    The FoundationsAI CRM platform is quite mind-blowing in its capabilities. It is an extremely powerful tool in many useful ways - yet relatively simple to get your head around.
    BW

    Bernie Wales
    Google review

    Read our client stories →

    What You Get: A System That Actually Follows Up

    Never Lose Another Lead Again

    Every enquiry - phone, email, web form, WhatsApp - lands in one place. Instant automated reply. Clear next step. No waiting, no slipping through the net.

    Automate Your Follow-Up & Nurturing

    Follow-up happens automatically. Text, email, reminders - all triggered based on where the lead sits. Old quotes get reactivated. 'Not now' prospects stay warm until they're ready.

    See Your Entire Business in One Place

    One dashboard. Every lead, every conversation, every job. You know who needs a call, who's booked, where work's coming from, and what revenue is forecast.

    How a Lymington Fire Safety Business Increased Their Revenue by 55%

    "We were losing at least 2-3 jobs a week because we couldn't keep up with the enquiries. Now, every lead is followed up automatically, and our booking calendar is full. It's added an estimated 55% to our annual revenue."
    - Darren, Founder of Abbey Fire Extinguishers

    The problem: "We were always behind"

    Enquiries came in from the website, phone calls and email. Some were written on paper, some in Notes, some in an outdated spreadsheet. Jobs were booked, but:

    • Missed calls during jobs often never got a proper follow-up.
    • Quotes were sent but not chased in a structured way.
    • No single view of what had been won, lost, or was still open.

    The solution: One system, clear pipeline

    • All leads routed into a unified inbox, tagged by source.
    • Instant text and email replies to new enquiries, with simple booking links.
    • Automated nurturing for quotes and follow-ups based on status.
    • A clear, visual pipeline showing every job from enquiry through to completion.
    Professional UK plumbing business owner standing in front of van
    Free ROI Calculator

    What Is Slow Follow-Up Costing You?

    Four numbers, sixty seconds. Most service businesses don't have a lead problem - they have a follow-up problem. See exactly how much extra revenue you could be winning.

    CALCULATE YOUR MISSING REVENUE

    Choose Your Plan. Start Winning Back Lost Revenue.

    No long-term contracts on Starter or Pro. No hidden fees. Just a simple, powerful system that pays for itself with the first few clients you win. All prices exclude VAT.

    Starter

    Get organised and stop losing the easy wins.

    £49/month

    (ex. VAT)

    • Advanced CRM
    • AI Email & SMS Marketing
    • Social Media Creator & Scheduler
    • Business Phone Number
    • Mobile App Access
    • Unlimited WhatsApp available (+£29/month inc. VAT)

    Rolling monthly. Cancel any time with 30 days' notice.

    START 14 DAY FREE TRIAL
    MOST POPULAR

    Pro

    Everything you need, set up the way you want it.

    £149/month

    (ex. VAT)

    • Everything in Starter, plus:
    • AI Funnel & Website Builder
    • Pipeline Management with unlimited automations
    • Online Calendar Booking with payments
    • Contracts, Documents, Invoices & Payments
    • Memberships & Subscriptions
    • Unlimited WhatsApp available (+£29/month inc. VAT)

    Rolling monthly. Cancel any time with 30 days' notice.

    START 14 DAY FREE TRIAL

    Managed

    For when you'd rather we just did it.

    Plus a one-off £2,450 +VAT Foundation Build to start

    £249/month

    (ex. VAT)

    • Everything in Pro, plus:
    • Your website built for you - up to 25 pages
    • One job a month. You ask, we build it
    • Unlimited WhatsApp included
    • Priority support

    12-month minimum term, then stay on Managed or move to Pro.

    Every plan includes unlimited contacts, 24/7 human support and weekly live group strategy calls. Starter and Pro come with a 14-day free trial.

    Full pricing, terms and FAQs →

    14-Day Free Trial

    Try the full platform. Nothing is charged for 14 days. Leave without paying anything.

    30-Day Build Guarantee

    On Managed, we go live within 30 days or we keep working at no extra cost until it is.

    No Contract on Starter or Pro

    Rolling monthly. Cancel any time with 30 days' notice. No setup fees. No hidden charges.

    Put Your Business on Autopilot with AI

    On Pro and Managed. It's like having an extra team member who works 24/7.

    Conversation AI: Your 24/7 Sales Assistant

    An AI chatbot that lives on your site and messaging channels, answering questions, qualifying leads, and booking appointments directly into your calendar.

    Reviews AI: Your Automatic Reputation Builder

    Automatically request reviews after completed jobs, follow up with gentle reminders, and even generate professional response suggestions.

    Voice AI is also available - it answers missed calls, takes the details and books a call-back.

    FoundationsAI Support

    Support That Actually Answers

    We don't just hand you software and disappear. Search our knowledge base of over 2,500 step-by-step guides, or choose exactly how you want help.

    Instant

    Knowledge Library

    Search our comprehensive database of step-by-step guides. Find detailed instructions for setting up workflows and mastering automations.

    < 5 mins

    AI & Human Chat

    Instant AI assistance in the chat widget, 24/7. Type 'human' at any point and a real person picks it up. Managed clients go to the front of the queue.

    Within 24 Hours

    SOS Form

    For critical system errors or complex issues that articles and chat cannot resolve. Goes directly to our team for priority troubleshooting.

    Weekly Calls

    Client Community

    Connect with other users, share ideas, and access our weekly complimentary group office hours. Open to all clients and their teams.

    What Our Clients Say

    Frequently Asked Questions

    Common questions about setup, billing, and getting started.

    Not at all. We know you're busy running your business, so we've made onboarding as frictionless as possible. We provide step-by-step guides, and our support team is available 24/7 to help you connect your channels and get your first automations running.

    Starter and Pro are rolling monthly, and you can cancel any time with 30 days' notice. Managed has a 12-month minimum. After that you can stay on Managed or move to Pro and keep everything we built.

    Absolutely. FoundationsAI was built specifically for service business owners, not IT experts. The interface is clean and intuitive. Plus, with our incredible support including the Knowledge Library and 24/7 chat, you're never left to figure things out alone.

    Your subscription covers the software. Things that cost us money to send - like SMS messages, phone calls, and AI generations - are charged at a fair, transparent rate. However, every account gets a generous monthly credit allowance that covers thousands of emails and hundreds of texts, which is more than enough for most businesses.

    Yes! Both our Starter and Pro plans include access to our mobile app. You can reply to leads, check your calendar, and manage your pipeline from anywhere, whether you're on site or in the van.

    For most of our clients: their CRM, email marketing tool, SMS tool, booking calendar, landing page builder, form builder and review request tool. That consolidation is usually where the money is - most people are paying for five overlapping subscriptions without realising it.

    Because somebody sets it up with you and stays on the phone afterwards. Software doesn't fail because it's bad, it fails because nobody ever finished setting it up. That's the part we do.

    Every Week You Wait, The Quotes Go Quiet.

    Every day without a proper follow-up system, you are paying for leads that go nowhere. A 45-minute demo will show you exactly where the leaks are and how FoundationsAI can plug them.

    No contract and a 14-day free trial on Starter and Pro.